Hi I am

Charline

Janetzki

Marketing Manager, specialize in creating social media campaigns and influencer cooperations.

What I do

Social Media & Influencer Marketing

Influencer Marketing

Responsible for the end-to-end management of influencer collaborations, from influencer research and negotiation to briefing, booking, campaign execution, controlling, and reporting.

Brand Fit AnalysisBudget Planningcampaign executionEngagement Rate AnalysisContract NegotiationKPI Monitoring

Content Production

Planning and organizing photo and video shoots end-to-end, including concept development, location scouting, scheduling and disposition, coordination of all stakeholders, and on-site supervision during production

Location ScoutingScheduling & DispositionTime & Workflow ManagementAsset ManagementStakeholder Coordination

Website Building

Building and maintaining websites, including product pages and landing pages, with a focus on structure, usability, and conversion.

ShopifyWordPressSEOCustomer JourneyCTA

Social Media

Planning and executing social media content, managing posting schedules, arranging content, engaging with the community, and monitoring performance.

Content StrategyPosting CalendarCommunity ManagementEngagement Rate Optimization

Works

Previous Projects

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CREATIVE

PHOTOSHOOTINGS

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MANAGEMENT

ARTIST MANAGEMENT

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MARKETING

INFLUENCER MARKETING

View Case Study

CREATIVE MANAGEMENT

SOCIAL MEDIA PRODUCTION

View Case Study

CREATING

WEBSITE BUILDING

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MARKETING

SOCIAL MEDIA MANAGEMENT

About Me

I specialize in social media and influencer marketing

Get in Touch WITH ME

janetzkicharline@gmail.com

I am an energetic and proactive professional with a hands-on mentality, eager to take on new projects and challenges. I thrive in dynamic environments, enjoy collaborating across teams, and am committed to delivering high-quality results while continuously learning and growing.

Experience

McCann Worldgroup

10/2025 — Present

Influencer Marketing Manager

Planning, managing, and executing influencer marketing campaigns from concept development to performance evaluation. Managing influencers and clients, including contract negotiations. Responsible for budget monitoring, reporting, performance analysis, and the development of creative campaign concepts.

Pacific Healthcare AG & Verona Pooth Office

04/2025 — 09/2025

Artist & Online Marketing Manager

Management and execution of digital marketing and campaign projects, including project and campaign management. Responsible for public relations, website monitoring, and testimonial management. Coordinated events and assignments, as well as concept development, planning, and organization of photo and video shoots.

Pacific Healthcare AG & Verona Pooth Office

12/2021 — 03/2025

Dual Study - Marketing Management

Responsible for planning and implementing marketing campaigns and overseeing website management. Coordinated and managed testimonials in close cooperation with internal teams and external partners.

ProPlacement GmbH

03/2022 — 03/2025

Working Student - Recruitment Consulting

Assisted in analyzing personnel needs and supported recruiting and consulting projects. Actively sourced candidates, conducted pre-selection, and guided them through the entire application process in close coordination with client companies.

Education